Sony producing more regionally targeted games for India
Sony Europe plans to release six new regional language games in India this year, reports the Business Standard. The company, which supposedly controls 80 percent of the gaming market, currently has a hit on its hands with regional title Hanuman. Atindriya Bose, country manager for Sony PlayStation, explained that Hanuman sold 10,000 units on its first day and that a good international title sells about 3,000-4,000 units on launch day, which “proved the potential of regional games.”
Hanuman is currently expected to sell 50,000 units in its first year, up from its original projection of 30,000 in sales. Even with that original sales figure, Bose expressed an international title may only sell about 15,000 units in one year. The company now plans to create more educational and entertainment titles, including a game about the “Mumbai underworld.”
[Via Develop]
Sony producing more regionally targeted games for India originally appeared on Joystiq on Wed, 15 Apr 2009 15:00:00 EST. Please see our terms for use of feeds.
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